References
Books:
Marling, Karal Ann. As Seen On TV: The Visual Culture of Everyday Life in the 1950s. Cambridge, MA: Harvard University Press
Winn, Marie. The Plug-In Drug. New York: Viking Press, 1980
Online:
Time Magazine: David Sarnoff. 03 May 2002
<http://www.time.com/time/time100/builder/profile/sarnoff.html>
Cable History. 04 May 2002 <http://www.telecom.ksu.edu/cable/history.html>
Dahle, Cheryl. How to Change Direction – But Stay Together. (Fast Company, April 2001) 05 May 2002 <http://www.fastcompany.com/lead/lead_feature/webtv.html>
Brian, Marshall. How Stuff Works: Digital Television 04 May 2002 <http://www.howstuffworks.com/dtv3.htm>
Elkin, Tobi. Impact of PVRs Dramatically Less Than Predicted. Advertising Age May 6, 2002 <http://www.adage.com/news.cms?newsId=34640>
Genova, Tom. The History of Television. 03 May 2002. <http://www.tvhistory.tv>
Miles, Stephanie. WebTV targets members with direct promotions (April 12, 2002). C|NET. 05 May 2002 <http://news.com.com/2100-1040-239162.html?legacy=cnet>
In-line References:
(1) Nielsen Media Research, 1998.
(2) Genova, Tom. The History of Television: 1936. 03 May 2002.
(3) Genova, Tom. The History of Television: 1948. 03 May 2002.
(4) Winn, Marie. The Plug-In Drug. New York: Viking Press, 1980 (p. 110)
(5) Winn p. 121
(6) Winn p. 121
(7) Winn p. 158
(8) Winn p. 149
(9) Winn p. 108
(10) Marling, Karal Ann. As Seen On TV: The Visual Culture of Everyday Life in the 1950s. Cambridge, MA: Harvard University Press p 20
(11) Marling. p 80
(12) Miles, Stephanie. WebTV targets members with direct promotions (April 12, 2002). C|NET. 05 May 2002
(13) Mills.
(14) Dahle, Cheryl. How to Change Direction – But Stay Together. (Fast Company, April 2001) 05 May 2002
(15) Elkin, Tobi. Impact of PVRs Dramatically Less Than Predicted. Advertising Age May 6, 2002
(16) Brian, Marshall. How Stuff Works: Digital Television. 04 May 2002
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