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The television has left an indelible mark on America changing everything from the fundamental interactions between family members, to what American's do in their leisure time. If you look in 98% of the homes in America (1) , you will find the television planted right in the middle of the living room. Since the television dominates nearly all homes in America, it has become an important aide to spread of consumerism. Through the creation of a passive consumer, we have a reliable advertising delivery method capable of selling any product.
Thanks to nationwide delivery, and a homogenized "family" experience, the culture of America has become more homogenized as well. Numerous examples, the universally established fashion trends, to the homes of Levittown, to the rise of standard representational art in the living room, show how television was the harbinger of a stylistically devoid era in American history. Ultimately, the consumer learned how to be more passive thanks to the television, and this passiveness is evident in everything from the "new" American way of leisure to the way American's think and interact with one another. They have become the ultimate passive consumer.
This passiveness is not good for anyone though. Family life in America has degenerated and the health and originality towards play of many couch potatoes is virtually non-existent. Even corporations have slowly come to grips that an active consumer might be better than a passive one. Active consumers are more likely to spend more, and are more readily identifiable. This means they can be better targeted by advertisers, which means more of a return for a company’s advertising dollars.
However, corporations have found that they are having a hard time undoing the passive monster they have created. Through numerous attempts at bringing a more active experience to the household, they have failed and failed to make the living room experience more bi-directional. The device I propose in this paper tries to bring back an element of originality, play and fun in the living room. In the process it reintroduces communication to the living room. Most importantly, it does all of this in a simple and intuitive way, which I believe is essential for any new change to profoundly impact the living room culture we have created.
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